SuperConference 2011, Not Your Ordinary Workshops

This year the SuperConference planning committee has hand selected presenters for the 30+ workshops that will be taking place at SuperConference on May 10th and 11th. Presenters include speakers from our plenary sessions as well as speakers from across the U.S. Not only that, workshops are divided into six topic-based tracks that appeal to those at both an intermediate and advanced level.

Below, is a sneak peek at some of the workshops and presenters from each track that are being featured this year.

Planned Giving Strategies to Meet Donor Expectations and Current Funding Goals
Advanced Fund Development Course
Facilitated By: Christopher L. Kelly, Vice President/Senior Philanthropic Advisor – Comerica Charitable Services Group

“Opportunities and Options” are the requirement of today’s donor. Our donors would like to see multiple ways to meet current gifting goals for their beloved organization, as well as paths toward leaving a lasting legacy. In this workshop we will discuss various planned giving vehicles; how they function traditionally, but more importantly, how they can function to meet the challenges presented by today’s sophisticated donor base. The result will provide opportunities for donors to gift from their accumulated wealth, rather than their disposable income, which translates into potentially larger and concrete financial commitments, and the opportunity to generate new relationships with the next generations of your current donor base.

The Game Plan
Intermediate Public Policy and Advocacy Course
Facilitated By: Abby Levine, Legal Director of Advocacy Programs – Alliance for Justice.

This interactive session helps organizations strategize how best to employ the advocacy tools at their disposal. It includes a discussion of advocacy fundamentals that help participants define their goals and objectives, appropriate targets, and effective advocacy tools, as well as assessing advocacy capacity and evaluating advocacy activities and planning for future campaigns.

Communications & Collaborations
Cross Track Communication Course
Facilitated By: David Stillman and Debra (Fiterman) Arbit, BridgeWorks

Join our Keynote Speakers, David & Debra, as they take you on a deeper dive of working through generational issues to keep your organization relevant in today’s changing world!

Five Crazy Habits
Intermediate Governance/Professional Development Course
Facilitated By: Robin Lynn Grinnell, Program Officer – Cook Family Foundation

Is your board agenda chock full of lengthy (ugh) program reports? Are you stuck in a perpetual cycle of fundraising events that are “just fine”? Do you sometimes sit at your desk and wonder if your board and/or staff will ever really get it together? If you answered ‘yes’ to any (or all) of these questions, don’t dismay… Many nonprofits have adopted Five Crazy Habits that simply trip us up. None of them are blatantly obvious and they’re certainly not illegal – they just make our work harder. Join us for a fast-paced session in which we’ll laugh (and groan) at our collective goofs and we’ll share some simple fixes that – with a little dedication – will get you back on the right path!

Google Grant & Apps!
Cross Track Planning Course
Facilitated By: Elyse Guilfoyle, AdWords Account Strategist – Google, Mary Elizabeth Ulliman, AdWords Account Manager – Google, and Jon Fraiser, Google

You are changing the world, and we want to help! Google employees from the Ann Arbor office will introduce you to Google’s free product offerings for nonprofits. They will touch on a wide variety of products that can help you: Reach and engage your supporters, improve your organization’s operations, Raise awareness for your cause .This session will focus specifically on the Google Grants program and Google Apps for Nonprofits. The Google Grants program empowers select nonprofit organizations to achieve their goals by helping them promote their websites via advertising on Google.com. As a Google Grants recipient, your organization can solicit donations, recruit volunteers, promote events and programs, and much more through Google Grants ads.

Catch the Spirit of Service
Intermediate Civic Engagement Course
Facilitated By: Jeanine Yard, Program Officer – Michigan Community Service Commission and Evan Albert, State Program Director – Corporation for National & Community Service

Is your organization interested in making connections with National Service programs such as AmeriCorps, Senior Corps, and Learn and Serve? Do you wonder what a strong national service program looks like and how you might become that strong program effectively utilizing national service members. Join us for this interactive workshop and get answers to all your National Service questions. Learn how to ready your organization to apply for a grant or to host a member, identify opportunities for collaboration with other service programs, and find out how national service can add value to your organization.

For more information on SuperConference 2011, the workshops, keynote speakers, and other conference features, visit www.MNAonline.org/superconference.aspx .

Submitted by Ashley Branoff, Communications Coordinator for Michigan Nonprofit Association.

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