Making Sure Your Donations Reach You: How to Update Your GuideStar Information

Just a few weeks ago we shared the Giving Wisely This Holiday Season guide to help donors make giving decisions. In this guide, we discuss resources like GuideStar when making a donation online. BUT, is your organization’s information up to date if an individual chooses to give through GuideStar?

Our friends at Network for Good recently shared an article on how to update your GuideStar information and we felt it was important to post here.

In order to ensure that any donations you receive via Network for Good (whether you’re using Network for Good to process your donations, donors visit networkforgood.org or supporters visit another partner’s web site like Causes on Facebook), you need to make sure your nonprofit’s address information is accurate in GuideStar’s system.

Who/What is GuideStar? GuideStar is a nonprofit that connects people and organizations with information on the programs and finances of more than 1.7 million IRS-recognized nonprofits. Founded in 1994, GuideStar’s mission is to revolutionize philanthropy and nonprofit practice by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving. Network for Good relies on GuideStar’s database of public charities to provide individuals with comprehensive information about charities that match their interests.

To update your physical address for listing on NetworkForGood.org and their partners’ websites:
• If you have never registered with GuideStar, use the link below to register your information: https://commerce.guidestar.org/GuideStar/newaccount.aspx
• If you are registered, you can log in here: http://www.guidestar.org/login.jsp

Another resource Network for Good shared was a video CharityHowTo.com created: The GuideStar Exchange: A Step-By-Step Guide. This free training video provides a walk-through of the GuideStar Exchange (a free service offered by nonprofit industry leader GuideStar which allows nonprofit organizations to add and update information about their organizations to a master database used by 22,000 visitors every day) to help nonprofit organizations understand the process of adding and editing their information to this unique database.

The video looks at each section of the database and provides a brief overview of the value of the information, how it is used by visitors and how nonprofits can add new content to the database in order to have a more accurate and complete representation of their organization’s mission, causes and progress.

For additional help related to updating your GuideStar page information, you may refer to the following:
• “How to Update My Report” instructions
GuideStar’s FAQ page
• To reach GuideStar customer support, you can use one of the following contact methods:
o Toll free phone number: 1-800-784-9378
o Email: nposervices@guidestar.org

Article provided by Network For Good and the Learning Center.

Submitted by Lisa Sommer, public relations manager for Michigan Nonprofit Association.

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